Sustainable living without compromise. We are Jenny, Jordan, and Isabel, and we are on a mission to get more people excited about eco-friendly alternatives. What started in 2019 with litter picks in our spare time is now Parapura.

On average, each of us produces 1.9kg of trash per day. At the same time, every year, an estimated 8,000,000 tonnes of plastic end up in the ocean and 3,000 tonnes of microplastics in Switzerland. High time, then, to start consuming more sustainably.

From toothpaste to shopping bags - with Parapura we are building a one-stop shop with everything you need day-to-day. All the brands we carry are committed to sustainability, which is reflected, among other things, in the reduction of waste, especially through the avoidance of single-use plastics, and the efficient use of resources. Furthermore, we make sure that eco in no way means boring. This way you can easily contribute to a better world step by step and enjoy the process too.