Out of sight, out of mind does not work for us. We can all contribute to a better world in our everyday lives. Thanks to our selection of natural, zero waste and vegan alternatives, you can shop in good conscience without compromise.

We’re so excited you have found your way to this page to learn a little more about us. We’re Jenny, Jordan and Isabel, and our journey to a more mindful way of life began a few years ago.


Parapura was launched in London in 2019. At the time, the pair of us lived along the River Thames and grew increasingly frustrated by the vast amount of rubbish that washed ashore. Countless litter picks later, we were determined to tackle the problem of single-use plastics at its core.

As we began our research into viable alternatives, we were frankly quite surprised by the variety of products already available. The switch was such a no-brainer and it was high time to make these brands not only a part of our lives but other people’s daily lives too.

Long story short Parapura became the go-to destination for plastic-free cosmetics and toiletries and has since developed into a fully comprehensive online store. In the meantime, we also moved back to Switzerland and it was clear to us that we would never leave Parapura behind.

For more insights into our lives and how our products work, follow us on Instagram or Facebook. For more information on sustainability, click here.